Manchester United announce third lucrative sponsorship deal in a week

By Mark Ogden 148PM GMT eighteen March 2010

The deal, accepted to be value in the segment of �5m, has been driven by Manchester Uniteds London-based blurb operation, that has struck sponsorship and partnership agreements value in additional of �130m given opening for commercial operation in 2008.

With the clubs �716.5m requiring outrageous seductiveness repayments each year, Uniteds owners, the Glazer family, are dynamic to feat the strength of the clubs code opposite the creation and todays understanding with MTN is the ultimate territory-specific package, with some-more approaching in the entrance weeks and months.

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Veli Mabena, Head of Brand & Communications at MTN South Africa, pronounced "This vital fondness answers the South African fans questions and provides us with the majority appropriate commercial operation fit that will assistance us serve urge the patron experience.

"With one of the majority different await bases in universe football, South Africans football fans from all walks of hold up can code with Manchester United. By partnering with the Old Trafford-based club, MTN is on condition that business and fans comparison with a front-row chair to universe bar football.

"Given the longevity of the stipulate and the absolute code that is Manchester United, in most ways from a income point of view, we see this partnership to be as big as the impasse with the Fifa World Cup, as they both have general interest and large tellurian audiences."

United have undertaken dual pre-season tours of South Africa in new seasons, personification games in Cape Town, Durban and Pretoria.

The bar are approaching to make known a debate of North America for this summer, however, with games expected to take place in New York, Chicago, Houston and Toronto.