Microsofts Bing sponsors The Simpsons

By Emma Barnett, Technology and Digital Media Correspondent 501PM GMT eleven March 2010

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The Simpsons sponsorship is piece of Microsoft"s UK multi million bruise promotion debate to foster the poke engine Bing. Photo AP

The deal, that outlines the initial time Microsoft has ever sponsored a UK TV programme, starts this dusk at 6pm and runs for 3 months. It additionally ties in with the 20th anniversary of the animation array and is the initial record association to unite the show.

The specifically combined Bing adverts, that show family members utilizing the poke engine, will crop up on Channel 4 and Channel 4 +1, prior to and after each episode, as well as during the promotion breaks.

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The sponsorship is piece of a vital promotion lift Microsoft has invested millions in to try and enlarge the volume of people utilizing Bing.

In Oct 2009, Microsoft had to lift the sponsorship of an additional renouned US animation series, Family Guy, since the shows descent calm "did not fit with the companys brand. It had been due to unite a special Windows 7-themed part but pulled out of the agreement after previewing the show.

Last night Microsofts initial TV advert compelling Bing went live last night during the Manchester United contra AC Milan match.

The thirty second adverts tagline, Bing and Decide, is aiming to show consumers how Bing is opposite to alternative poke engines and functions some-more as a preference engine. The mark show people pang from report overkill and afterwards the ways in that Bing could assistance compromise that problem. Microsoft is perplexing to on all sides Bing as a poke engine that can suggest some-more organized poke formula by facilities such as "categorised search" and an extended poke experience since of the "richer" cultured see opposite the home and poke formula pages.

The TV campaign, that will run completely for a month and afterwards in two-week bursts until June, will be upheld online utilizing Microsofts own network, that includes MSN and Windows Live, as well as opposite amicable networks, partner sites and online headlines providers.

Microsoft is utilizing the total promotion debate to try and turn the second majority renouned poke engine in the UK, after Google. Currently it usually comes in third, after Yahoo!. According to Net Market Shares ultimate statistics, Bing usually accounts for 3.4 per cent of the tellurian poke marketplace since Yahoo! accounts for 6.1 per cent. Google outstrips both poke engines, accounting for 86 per cent of the tellurian poke market.