Reckitt faces OFT market abuse claim over Gaviscon

By Amy Wilson, City Reporter (Consumer Goods) Published: 6:30AM GMT twenty-four February 2010

Reckitt Benckiser Group

The Office of Fair Trading (OFT) alleges that the association one of the world"s greatest consumer products makers abused the on all sides as the marketplace personality with the heartburn drug Gaviscon.

The OFT"s commentary could take the gleam off Reckitt"s well-respected arch senior manager Bart Becht, one of the FTSE-100"s top paid bosses. He warranted �38m in 2008 the majority new year for that total are available.

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The consumer watchdog alleges that Reckitt on purpose withdrew Gaviscon Original from the NHS list after the obvious had lapsed and prior to a general name could be reserved to the medicine.

When doctors poke for a branded drug, their program gives the general name if there is one, permitting pharmacists to allot the cheaper drug to save the NHS money.

Reckitt is additionally indicted of withdrawal Gaviscon Advance, that is still obvious protected, on the NHS list so doctors" searches yield that instead of a general equivalent.

Sources contend there is not sufficient of a disproportion in between the Original and the Advance versions to clear such a preference by Reckitt, whose domicile brands additionally embody Dettol and Finish.

The OFT proposed the review last year, after a Reckitt whistleblower approached the BBC"s Newsnight programme. Reckitt right away has 3 months to reply to the allegations.

Sales in Reckitt"s health and personal caring business, that includes Gaviscon, climbed 14pc to �2.08bn last year.

The association faces a intensity excellent of up to �775m a little 10pc of the worldwide turnover if the OFT manners it has infringed foe laws.

"We do not design a excellent to be anywhere nearby this level," analysts at Panmure Gordon said. "We do not see it [the investigation] as being quite element to the investment case."

Reckitt said: "The OFT has stressed that no assumptions should be done at this stage. Reckitt Benckiser believes it competes sincerely and inside of the minute and suggestion of the law in all of the operations, and has co-operated entirely with the OFT via the inquiry. Gaviscon Advance is a second era product, higher to Gaviscon Original.

The Department of Health said: "We have remarkable the matter of objections released by the Office of Fair Trading and await the last result of the record with interest."

Reckitt shares were unvaried at �34.80.

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